Building startups. Raising capital. Unscripted.
Hey, I'm Maxime.
There are as many ways of running a business as there are founders. This is mine.
8+ years in Singapore, building businesses in tech and AI as a solo founder, fully remote, with an ultra-small team.
Through a startup studio: I experiment with projects, test them against the market, validate or kill them fast, and double down on the ones that work.
Building It My Way (BIMW) documents the whole journey, raw and unscripted: investor meetings, pitches, wins, failures, strategy, and the numbers behind it all. Including a full fundraise, entirely on camera.
Watch me build
New episodes drop regularly. Newest first.
Working together
The studio behind the work, the free tools I have shipped, and the honest track record.
The studio
.labsDomains · WaitlistThe new domain for builders. Get yourname.labs.
MediaBoostB2B · GrowthPR coverage on 500+ top media outlets.Free tools
ClaudeUsageBarFree · macOSTrack your Claude usage in the menu bar.
CodexUsageBarFree · macOSTrack your Codex usage in the menu bar.
WeDeepFocusFree · ChromeBlock distracting sites and see your goal instead.+ 2 exits
+ 15 client apps
+ 12 apps failed
Questions or a collab?
Got a question or a collab idea? Send me a message, it comes straight to me.
Follow along
New episodes and behind-the-scenes, wherever you hang out.